Producing A Video:
The Three Phase Process

Phase 1: Pre-Production
There are four stages in the pre-production process.

1. Research: using your printed information, site visits, and interviews with the appropriate subject matter experts.

2. Script Treatment: a condensed version of the script which descripes in a general way what will be seen and heard.

3. Final Script: written by us or by you, the script is subject to your approval.

4. Production planning: selecting locations, designing the lighting, aquiring and rehearsing the talent, and planning camera setups are all part of pre-production.

Phase 2: Production
Lights, camera, action!!!

After the final script is approved, we'll work with you to develop a prodction schedule to do the actual shooting. We believe that good productions are the result of craftsmanship and much of this involves carefully planning the shots.

The actual shooting is largely a matter of setting up equipment, checking audio and video levels, rehearsing and shooting a scene more than once and from different angles.

Phase 3: Post-Production
Cue the music, cue the announcer, it's show time!!!

Before raw footage can be edited into final form, the tape is indexed, reviewed, and made into the video equivalent of a rough draft. This preliminary process, called off-line editing, is where we make decisions about the material to be included or cut, exact placement of music and narration, and pacing.

Once the rough edit is approved we create the finished tape on the on-line editing system. Editing is usually the biggest single expense in a video project. it can take as much as one hour to edit a finished minute of video, especially if there are a large number of elaborate graphics and special effects.